This was the beginning for us at PJS Global. In an era where this was not a lucrative industry for entrepreneurs, we picked it in another risky continent and made it ours. Now we are one of the most loved and successful brands in Africa. I launched PJS Global’s rice under its own brand name, establishing a robust distribution network across Nigeria. By 2015, the company had scaled operations to cover 15 cities and emerged as one of the top three rice brands in the country.